CHOOSE is the bag that talks about you

We propose design bags with essential and elegant lines, everyday practical and timeless.

We like to dare, our collections are colorful glamorous and why not, eccentric when needed! Our bags are enriched with gold metal details, padlocks, custom closures, fringes and studs!

The value added of CHOOSE bags and accessories are the materials of excellenceand the Italian craftmanship. During the creation of our bags, we meticulously follow each step of the production to ensure the highest qualityand a perfect implementation of each product.

We present “Baby”,our iconic bag, the new Tote Bag that changes with you. Baby is available in two models: Baby Kateand Baby Jo, two different styles for the same bag! Baby Kate, with a more geometric and wide line and Baby Jo, with a softer and more formal design.

The game works like this: choose Baby in the color you like, select among a wide color palette, and then add the inner leather by choosing between Kate and Jo. Do you prefer a tone on tone or do you want to create a more colorful combination? Choose what best fits your personality! Finally, you have it; your CHOOSE 100% personalized.

Does it seem too easy for you? Here you are, all our Baby can be transformed into Super Baby; with a thousand golden studs to add glamor and grit to your bag.







Design your Baby

In the Shop you can find all our Baby and Super Baby already combined tone on tone or with fun combinations in contrast.

If you do not find the Baby of your dreams in the Shop write to, inserting the model of Baby, Super Baby + Kate or Jo you want. Add the color mix you chose, without any commitment to purchase. We will send you the image of the bag you created and if it fits to your taste, we will place the order for you.

If you are not sure and you want to try other mixes we will be happy to help you, we are always at your disposal!




Create your Mary

Click on CONFIGUREand let your creative juices flow to compose your Mary. A thousand colors and a thousand materials for the most fun shopping bag of the moment! You can choose among Mary Jane, our best seller, Mary Anne, Mary Grace or Mary Sol. The bag that changes with the seasons and with your daily commitments. Going for a weekend? Choose Mary Grace. Do you want a bag to use at the beach? Here you have Mary Sol with the colorful transparent interion in pvc for the Summer Edition. Are you looking for an office bag that is not the usual boring bag? Mary Anne is exactly what you are looking for…and in a few second it can turn into Mary Jane, wide chic and full of fringes! Find your bag in the shop among our proposals or create it according to your taste!



Take care of your bag

All our bags are made of genuine leather by master craftsmen. Colors are bright and always new, if you need a color that you do not see in the Shop please contact us by filling out the Contact form.

Take care and preserve the beauty of your CHOOSE Bag; protect it from atmospheric agents and use only mild detergents.